10 most influential financial advisors on social media
May 15, 2014 by Melanie Waddell
Hoping to create a standard around what determines social “success,” BrightScope released Tuesday its Social Influence Rank for financial advisors, recognizing the 100 advisors who the San Diego-based research firm believes are industry leaders that are influencing the online realm.
“We believe that more and more advisors are going to win more business online, so not having the standard of what ‘good’ is, or what ‘success’ is in terms of online marketing is a mistake,” Mike Alfred, co-founder and CEO of BrightScope, told ThinkAdvisor.
By shining a light on social media best practices within the financial services industry, BrightScope hopes more professionals will actively use all types of communications tools to benefit themselves and investors,” Alfred says, especially in light of the Securities and Exchange Commission’s recent guidance clarifying advisors’ use of testimonials on social media. Click here to read…