MetLife hopes campaign will help change perceptions of life insurance
September 11, 2014 by Lynette Gil
Who do you live for? MetLife has launched a social media only marketing campaign in which they ask random people in the street just that. The company is trying to raise awareness about the importance of having life insurance by focusing on the positive aspect of family and life, instead of the traditional way of talking about life insurance with technical terms like “death benefit” or “beneficiary.” Click here to read…
Originally Posted at LifeHealthPro on September 10, 2014 by Lynette Gil.
Categories: Industry Articles