8 reasons you should be selling to Generation X
January 30, 2015 by Warren S. Hersch, whersch@SummitProNets.com
As retirement advisors kick off their marketing and prospecting campaigns for the 2015, they would do well to customize their efforts to a demographic group that often receives less attention than others: generation X. So insists Brooke Worden, senior vice president of financial services at Weber Shandwick, who spearheaded a new study on the 65 million Americans born between 1965 and 1982. LifeHealthPro Senior Editor Warren S. Hersch recently interviewed Worden to examine key findings from the report, “Leveraging the Gen X Retirement Market: From Overlooked to Opportunity.” Click HERE for the excerpts.