What The Millennials Are Hearing About Life Insurance
December 29, 2016 by Alexa Hoffman
As you’ve probably heard is common of my generation, I get my news on my Apple devices. Yes, I’m a millennial; no, I’m not referring only to social media. News apps make it easy to scroll through articles and updates from various reputable publications all in one place. As a millennial who happens to be a professional in the life insurance industry, the negative portrayal of life insurance in many editorials concerns me.
Insurance companies, independent marketing organizations, and agents themselves have spent a great deal of effort to promote transparency and education by using the far reach of technology and media. But many in media perpetuate the bad rep that life insurance is one size fits all, anything outside of term life insurance is a gimmick, and that advisors are only out for their sales commission and not to be trusted.
This antiquated message, unfortunately, echoes digitally when you consider how many people, as I am, are seeing these articles one-after-another in one centralized hub. A few statements back, I specifically described the publications that have been the source of many of these articles as “reputable,” and there is a reason I emphasize that. When I come across one of these articles from a well-known source for financial or business news, there is one issue that strikes me. If I were completely unfamiliar with life insurance and were to read this article, the negative depiction of life insurance may be likely to stick with me.
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