Life Insurers ‘Like’ Social Media Marketing
January 31, 2017 by Cyril Tuohy
U.S. Life insurers are expected to budget about $4.2 billion for advertising and marketing in 2017, a 12 percent increase over last year, according to a recent survey.
Social media, internet marketing and radio and television notch the largest gains in the survey.
In 2017, on average, budgeted advertising for television and radio is expected to reach $1 billion, up from $866 million in 2016.
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Originally Posted at InsuranceNewNet on January 30, 2017 by Cyril Tuohy.
Categories: Industry Articles