Demand for life insurance outpaces supply
September 4, 2018 by Scott Wooldridge
A new survey finds that employees are interested in buying life insurance as a voluntary benefit, but many don’t—because their employers don’t offer it.
The survey, conducted online by The Harris Poll on behalf of insurance group OneAmerica, polled more than 2,000 U.S. adults 18 years or older, among whom more than 1,000 are employed full- or part-time.
The results of the survey showed that 27 percent of respondents have voluntary life insurance. Of those who don’t have that benefit, 68 percent say they would be somewhat or very likely to purchase life insurance—if their employer offered it.
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