Variable Universal Life Won Life Insurance in 2018
March 15, 2019 by Allison Bell
U.S. sales of individual life insurance were just okay in 2018, but sales of individual variable universal life (VUL) insurance were great.
Annualized premiums from new U.S. individual life policies sold increased by less than 0.5% in 2018, and the total number of new individual policies sold fell by about 0.5%, according to new issuer survey data from LIMRA.
VUL policies account for just 8% of individual life premiums.
But annualized premiums from new VUL sales increased by 14%, and the number of policies sold increased by 9%.
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