Life Insurers Need To Get Trendy, Panelists Agree
April 2, 2019 by John Hilton
BALTIMORE — Paul Fedchak recalled a recent conversation with a life insurance professional who said their carrier had the email addresses for just 20 percent of their in-force block of customers.
Fedchak was stunned by the revelation, he said during an afternoon session today at the 2019 Life Insurance Conference.
“Every business you engage with these days the first thing they ask for is an email address,” he said. “So we have a long ways to go.”
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Originally Posted at InsuranceNewsNet on April 2, 2019 by John Hilton.
Categories: Industry Articles