This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History
October 19, 2021 by David Griner
Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads.
Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone
But Ladder’s new ad for its life insurance not only follows an unexpected storyline for such a typically dry category, but also ends on the best legal disclaimer I’ve seen in 15 years of covering ads.
Without further ado, let’s get right to the 60-second spot, created by agency Fred & Farid Los Angeles: Click HERE to view via Adweek