From Boomers To Zoomers: The Seasoned Silver-Haired Advisor’s Guide To The Zillennial Gold Mine
December 27, 2023 by Brittany Maples
I’m a young, anxious, confused, and overwhelmed consumer and if you’re reading this, there’s a high likelihood that you retain more financial knowledge than me. I disclose this at the risk of some readers stopping here before they get to the end because I believe this presents a much more advantageous opportunity than it may seem. As a young professional born on the cusp of the Millennial and Gen Z divide, I have a unique position that allows me to understand the perspective of a largely untapped client base in the financial services industry and with the greatest wealth transfer in human history unfolding, your client base is going to start looking a lot like people such as myself if it doesn’t already.
Click HERE to read the full story via Broker World
Wink’s Moore on the Market: If you are prospecting Milennials or Gen Z, this read is a must!