They call her the “Rockstar.”
Sheryl J. Moore, Chief Storyteller is the ORIGINAL member of Wink’s analysis team and has been at this for a long time. She’s obsessive-compulsive to a fault and never happy if she’s not twirling 20 plates at once. Want to know MORE about Ms. Moore?
- She is the founder, creator, & CEO of Wink, Inc. and Moore Market Intelligence
- She is an ice cream connoisseur and dreams of opening an ice cream shop in retirement
- She is also President & CEO of her consulting company, Moore Market Intelligence, which provides:
- Competitive intelligence
- Market research
- Product development
- Insight on the annuity and life insurance markets
- She has been referred to by her friends as “Sheryl Barrel” since kindergarten
- AND she is President & CEO of a real estate investment firm, Moore Quality Investments
- She is fanatical about the Beastie Boys, Burberry, and insurance products
- She co-authored The Encyclopedia to Indexed Products: Annuity and Life
- She is a Navy brat and has attended more than a dozen schools
- She has published 500+ articles on indexed life and/or indexed annuity products in the following industry trade journals, newspapers, and magazines:
- Advisor Magazine
- Allstate Financial’s The Edge
- Agent Sales Journal
- Annuity News
- Best’s Review
- BestWire
- Bloomberg News
- Broker World
- Consumer Reports
- Cyber Insurance News She has a tattoo suit on underneath her real suit!
- The Des Moines Business Record
- The Des Moines Register
- Financial Advisor
- Forbes
- Huffington Post
- Ignites
- InsuranceBroadcasting
- InsuranceNewsNet
- InsuranceNewsNet Magazine
- Insurance Selling
- Investment News
- Life Annuity Specialist
- Life Insurance Selling
- NAILBA Perspectives
- NAILBA’s The Independent
- National Underwriter
- The New York Times
- ThinkAdvisor
- Producers Web
- Senior Market Advisor
- ThinkAdvisor
- Wall Street Journal
- She loves gardening to de-stress
- She was recognized with the exclusive and distinguished honor of “High Forensic Skill as an Orator” by the Buckley School of Public Speaking
- She has two young sons, two adult daughters, an eldest son in Heaven, two dogs, and a husband that works as hard as she does
- She works closely with legislators and regulators
- Regularly assists the National Association of Insurance Commissioners
- Serves as a resource on insurance distribution, marketing, product development, and training
- Actively participates in the rule-making process for life insurance and annuity products
- Her research has been presented to Congress to lead industry efforts in thwarting 151A
- She is a cinephile; she’s obsessed with movies (particularly anything with Will Farrell or Andy Samberg in it)
- She has served on the Board of Directors for numerous non-profit organizations, including the Society for Annuity Facts and Education (SAFE)
- She has nearly 40 pairs of sequined and/or glittered Converse All-Star shoes
- She spent nearly a decade working in insurance company home offices:
- Telephone customer service
- Marketing/sales desk
- Illustration software development
- Market research/competitive intelligence
- Product development/ product management
- She is a licensed life insurance agent but has never sold a single case
- She graduated Summa Cum Laude from Grandview University with a degree in Political Science/Pre-Law
- She couldn’t go out partying on graduation night because her friends snuck into her apartment and messed up everything that was alphabetized, color-coded, or in some other logical order; she had to stay home and “fix” it all first
- She holds numerous designations in the field of insurance services
- She was captain of her cheerleading squads in high school and college
- She does not endorse any company or financial product
Sheryl’s Words of Inspiration
“I don’t know how to put this, but I’m kind of a big deal.” -Ron Burgundy (a.k.a. Will Ferrell), “Anchorman”
